TikTok is introducing a updated setting that enables them to reduce the quantity of AI-created media appearing in their feeds. This step comes as the platform announced that it now features more than 1 billion AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a widespread rollout. This advancement coincides with a rise in content created by AI, spurred by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the fastest-growing content creators on another major platform only show clips produced artificially. A large amount of this output is deemed “AI slop”, a phrase for inferior, mass-produced content that is typically absurd or bizarre.
“We know from our community that numerous viewers enjoy content created using AI tools, including computer-generated images to informative clips, and we aim to provide users the power to adjust the amount of that, depending on their own choices,” said a spokesperson.
Scale of AI Content
The platform shared that there are now over a billion videos on its service tagged as artificially created. Collectively, in excess of 100 million media items are added to the app every day, making AI content a minor portion of its complete catalog.
Customizing Your Feed
Viewers will be capable of decrease or raise the amount of AI content they watch by opening the “manage topic” setting in the application and selecting AI-made media. Additional categories that currently be modified under the filter cover current affairs, clothing, beauty, and dance.
Platform Guidelines
The platform’s guidelines oblige content makers to label lifelike artificially created content, and it prohibits harmful AI impersonations of celebrities or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be deleted under its user guidelines.
Additionally, the platform will henceforth apply an AI-generated tag to content produced via its proprietary AI systems, or detected by an cross-platform project for spotting content made by AI. This measure is aimed to help prevent users from attempting to circumvent the tagging system.
Responsible AI Funding
The platform is also introducing a $2 million awareness program for professionals and groups to develop educational content about responsible artificial intelligence. This program will benefit charitable organizations focused on training coding and technology.
Content Safety Approach
The platform has justified its safety measures, amid discussion over intentions to lay off numerous review team members in the United Kingdom. The company is planning to cut 439 jobs in its user protection team in London, with trade unions and internet security professionals voicing alarm that people are being substituted by AI moderation.
A trust and safety lead explained that human moderation would remain essential, but automated tools can protect employees by removing the most harmful content before it gets reviewed by people. The company announced a 76% decrease in disturbing and violent content reviewed by content reviewers over the past year due to reliance on its machine learning processes.
“We think that it’s essential to integrate people and machines to ensure user safety,” the official commented. “We’ll have people as integral to the approach, but we also think it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a significant AI assistance is proving valuable work at speed.”
